ashton dirks

about

a longer note about who i am and what i’m doing here.

I’m Ashton. I live in Littleton, Colorado, with most of my time split between a product job, a laptop covered in half-finished side projects, and the mountains when the snow shows up.

My career has mostly happened in energy — a domain that taught me to think in systems, sit patiently with complexity, and look for the interesting problem hiding inside the obvious one. It started in natural gas trading, where I got hooked on the idea that better data, presented in the right way at the right moment, genuinely changes how people make decisions. That curiosity is what pulled me into product, and I’ve been following it since.

These days I lead product strategy at Enverus — most recently on Power Analyst (ask questions of energy markets in plain language, get a real answer) and OptiFlo-Gas (figuring out what’s actually moving in natural gas markets, in real time). What I love about this work is the puzzle of it: how do you take something genuinely complex and make it feel effortless on the other side?

then AI happened

The biggest shift in my career — by a wide margin — is that I can now build the things I previously could only describe. I’m not an engineer by training, but I’m a fast learner with strong product instincts, and AI has collapsed the gap between “I can see what should be built” and “I can actually build it.”

That’s why this site exists. It’s a playground — a place to try ideas, ship the ones I like, and abandon the ones I don’t. Some of what’s here is polished. Most of it isn’t. All of it is genuine, and together it’s a decent answer to the question “what does Ashton actually care about?”

outside of all that

Colorado things, mostly. Skiing, hiking, finding the next coffee shop with good light. The Sunday NFL slate. Long conversations about stuff that doesn’t pay the bills.

so

If anything here resonates — or you’re working on something interesting yourself — drop me a line. The best part about putting a site like this on the internet is the email that comes back.

see the projectsback home